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This is m-news, M Power's monthly e-newsletter. We hope you enjoy reading it.
M Power is a communication, consulting and training company. m-news
includes information about related themes - six quick snippets about
business, organisational and individual effectiveness, communication
and public relations.
Communication empowers.
Karen Morath, managing director, M Power
The ‘quick six’ for July are
1. Public relations and the Catholic Church
2. Sponsorship trends post S11
3. 10 management tips from the man who ran the Olympics
4. News from M Power
5. This month's book review
6. Time management tips |
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1. Public relations and the Catholic Church
Interesting to see the recent use of public relations by the Catholic Church. The Church employed consultants to help communicate its views about compensation for those wronged by members of the Church. It was an excellent example of contemporary public relations practice.
The
consultants appeared to recommend frank, open and honest communication,
which are what good public relations should always be about.
Paid-for
open letters in the daily press were an excellent communication
solution because they were an appropriately dramatic statement which
also enabled complete control of the message. |
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2. Sponsorship trends post S11 |
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Cause marketing sponsorships should outpace sports sponsorships in the US this year.
After S11, research shows consumers are increasingly interested in companies that give to charities.
Sponsors are also tending toward signing fewer, bigger deals. They
no longer enter sponsorships purely for brand exposure – sponsorships
have to deliver new customer acquisition, customer retention and
improved employee morale.
Source: Promo magazine, US
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| 3. 10 management tips from the man who ran the Olympics |
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Tips from speech at the Hume Business Breakfast, June 14, by Sandy Hollway, CEO of SOCOG during the Sydney Olympics
- build management alliances – it’s better to have tensions between managers than no alliance at all
- set goals – goals for the Olympics were “great sport, great fields of play, great venues in a great city”
- plan – “the great benefit of being
Australian is that we assume something is going to go wrong so planning
helps make sure it doesn’t”
- use deadlines to maintain a sense of urgency – two years is only 100 Mondays
- devolve and delegate – the Olympics was too big for a central command to work so venue managers were “king”
- have a horizontal look -
“we took a customer’s focus and imagined a day in the life of a visitor
to the Olympics and worked to integrate transport, staff levels,
signage, food, venues – we wanted a seamless, joyful celebration”
- concentrate on the ‘must do’s not the ‘nice to do’s – especially when the ‘nice to do’s are more fun
- outsource – “where we could farm something out to companies who did it for a living, we did”
- it’s the people, stupid – people are everything, morale is vital, HR is not the ‘soft stuff’ of management
- test and test and test – prevent embarrassment on the day by testing service delivery first.
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| 4. News from M Power |
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M Power is really proud of some work it has been doing to put together a joint initiative between a newspaper group and a local council to mount a campaign to tackle unemployment. The
campaign was launched last month with a very positive full front page
story in the local newspaper and has already been credited with lots of
local people getting local jobs. We love making a difference.
M Power ‘turned one’ on July 2……and they say the first year is the toughest. Thanks to everyone who took the journey with us.
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| 5. This month's book review |
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‘Jack – what I’ve learned leading a great company and great people’ by Jack Welch, CEO, General Electric. Published by Warner Books Inc 2001
A huge 400 page plus tome which details the author’s incredible career. Only an American could live this life or write this book. It’s big business, big dollars, big deals. Jack’s
stories of his own brilliance are peppered with genuine learning points
about what’s important in life and business and what it takes to be
mega-successful. You’ll be amazed at just how much golf one man can play! Not
a bad read, but the size of the book means it is best suited to those –
like me – whose regular reading diet is this sort of stuff. For fanatics only - not recommended for occasional readers of business books. |
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| 6. Time management tips |
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- Don’t just focus on things and time, aim to accomplish results.
- Do what’s important, not what’s urgent.
- M Power runs three hour time management workshops. Could you or your staff benefit from a refresher? Call us. (03) 9329 4566
We would be pleased to hear any comments or suggestions you have about our e-newsletter.
Feedback empowers.
© M Power 2002
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