|
Issue 72 - August 2008
The fast four for August are
Tips on stakeholder relations
Having carefully identified who you should be communicating with and having developed a plan, it is important to test what works for you and make any adjustments. M Power has been publishing a monthly e-newsletter for six years. This is issue 72 of arguably the most-copied e-newsletter (yes, we’re flattered) in the country. Because we are professional communicators, we think it is important that we test other strategies so we can advise our clients from first-hand experience. And so, we are exploring new frontiers and this will be the last of the monthly version of The M Powerer. You can read all 71 past issues on our website here. There are years of tips on all aspects of public relations and professional communication among other topics. There are also dozens of book reviews. We hope they empower you and your business.
Gratuitous plug
Karen Morath’s new book PRide and PRejudice. Conversations with Australia’s Public Relations legends (Nuhouse Press, $45) will be out this month. To read what people have thought of the advance copies or to order a copy at the special earlybird price of $40 including postage and handling, click here.
A quote we like
Opportunist – a person who strikes a 50-50 deal in such a way that he insists on getting the hyphen as well.
Source - Jack Benny
This month's book review
The new rules of marketing and PR by David Meerman Scott. John Wiley and Sons 2007.
Just read it. Or his blog. Or his e-books.
Last month M Power -
- celebrated seven years of business
- developed a strategy for the next seven years of business
- spoke and wrote about public relations, small business and palm trees and margaritas – the usual
- advised clients on public relations strategy for a range of products and services.
Contact us to see how we could work to empower you or your organisation.
The M Powerer comes to you each month from M Power.
Its 'fast four' format makes The M Powerer a
purposefully quick read with a mix of quotes, tips, reviews, news and views on
areas we work in, including
- communication
- public relations
- empowerment
- individual effectiveness
- organisational productivity
- life balance
- customer service.
Karen Morath
Managing Director
M Power
karen@mpowercct.com
|
