Issue 56 - March 2007

The M Powerer comes to you each month from M Power.

Its 'fast four' format makes The M Powerer a purposefully quick read with a mix of quotes, tips, reviews, news and views on areas we work in, including

• communication
• public relations
• empowerment
• individual effectiveness
• organisational productivity
• life balance
• customer service.

The ‘fast four’ for March are

1. Buzzwords
2. A quote we like
3. Gratuitous plug
4. This month's book review

1. Buzzwords

‘Brand cocktail party’ is a term coined by marketing writer Seth Godin to describe the role of marketers in branding.  To explain that marketers don't get to control the 'conversation about the brand' he describes a scenario where the marketer gets to set the table and invite the first batch of guests, but after that the conversation is going to happen with or without them.

Source - Small is the new big, by Seth Godin, Portfolio, 2006

2. A quote we like 

“Use emotion, not logic, to spur action.”

Source - Alan Weiss

3. Gratuitous plug

'The M Powered Business', our new subscriber-based electronic magazine for business owners and managers was launched last month.  To read the first issue or to take advantage of the early bird subscription offer, click here.

 

 

4. This month's book review

The world according to Y - inside the new adult generation By Rebecca Huntley.  Allen and Unwin 2006

Despite it reading like an academic thesis, this book provides a worthwhile insight into things we can not even imagine.  You truly need to be Gen Y to 'get' Gen Y, but for the rest of us who need to communicate with them, employ them, sell to them or, before long, work for them, it's a great help.

It's less than 200 pages so not a big investment in time and $24.95 so won't break the bank either.

Gen Ys won't buy it though - they will get their people to IM it to their mobiles, you know, their third screens.

Click here to buy The world according to Y.

Last month M Power  -

• launched The Business M Powerer, a bi-monthly electronic magazine offering affordable expert PR advice to business owners and managers

• implemented an internet sales promotion and national magazine editorial campaign for a new product

• produced a program of electronic newsletters for a service organisation

• published a 20 page full colour magazine for a local council organisation

• completed various writing projects - including letters, blog postings, biogs, speeches, articles and white papers.

How could we work to empower you or your organisation?