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This is m-news, M Power's monthly e-newsletter. We hope you enjoy reading it. Feel free to forward it to friends or colleagues who may find it useful.M
Power is a communication, consulting and training company. m-news
includes information about related themes - six quick snippets about
business, organisational and individual effectiveness, communication
and public relations.
Communication empowers.
Karen Morath, managing director, M Power
The ‘quick six’ for July are
1. Effective public relations
2. A quote we like
3. Making a winning first impression
4. Lifestyle advertising opportunity
5. Gratuitous plug for M Power
6. This month's book review
1. Effective public relations
“Effective public relations is about doing good things and telling people about them.”
I don't know where this definition
originally came from, but it has driven our consulting ethos for many
years. Public relations is very much more than this but, as a
starting point for putting a plan together, it gets you thinking in the
right direction.
If we can assist with your public relations strategy, planning or implementation please contact us.
2. A quote we like
“How would you like to be ‘tolerated’? Wouldn’t you rather be understood and appreciated? We don’t need more tolerance; we need more curiosity about each other.”
Source – Hugh Mackay
3. Making a winning first impression
You only get one chance to make a first impression, as the saying goes.
But did you know that within the first 30 seconds of meeting, people judge you
- 55% is based on how you look
- 38% is based on how you sound
- 7% is based on what you say.
Appearance is a powerful communication tool.
M Power has added to its services. Demonstrating that communication empowers individuals, we can now provide executive grooming workshops or one-on-one consultations.
Led by an experienced image advisor, sessions can be tailored to meet the needs of individuals or groups and include
- the power of colour
- how to choose clothes which enable ‘rapport building’
- enhancing personal and professional presence.
For details or to book an executive grooming workshop, please contact us on 9510 2592 or email@mpowercct.com
4. Lifestyle advertising opportunity
M Power has just started work on publishing a full colour 20 page lifestyle magazine for a retail client. The magazine will be distributed free to more than 100,000 households in Melbourne’s eastern suburbs. First issue out in September. Contact us on 9510 2592 if your organisation could benefit from advertising to reach that audience.
5. Gratuitous plug for M Power
M Power recently
worked with a metropolitan council to stage an event which celebrated
the role of recreation in life and also launched its recreation policy
to the community.
M Power consulted
on the concept, providing a communication solution and event management
expertise, as well as providing MC Alan Murphy and keynote speaker Ron
Barassi who ensured the event was in great hands.
Having a function? Need to hold a launch? A training session? M Power’s speakers will make it successful, enjoyable and memorable. Contact us on 9510 2592 or email@mpowercct.com
6. This month's book review
Purple Cow. Transform Your Business by Being Remarkable. Seth Godin, 2003, Portfolio by Penguin USA.
All of Seth Godin’s books give me ‘publishing envy’. They are little more than brochures, sell millions and don’t contain much more than an explanation of their respective titles.
Indeed, the strap line of this book – transform your business by being remarkable – is the whole idea. Be remarkable. Under no circumstances be very good – that’s boring.
The reason his books sell so well is - of course – they’re great. Remarkable in fact. To buy Purple Cow from Amazon click here.
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Missed our June issue? Click here to read about winning, M Power speaker Geoffrey McDonald, the power of beautiful writing and the monthly quote and book review.
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© M Power CCT Pty Ltd 2004
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