| Issue 22, May 2004 |
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This is m-news, M Power's monthly e-newsletter. We hope you enjoy reading it. M Power is a communication, consulting and training company. m-news includes information about related themes - six quick snippets about business, organisational and individual effectiveness, communication and public relations. Communication empowers. Karen Morath, managing director, M Power
1. Advertising out of control - survey
1. Advertising out of control - survey 61 per cent of Americans believe the volume of advertising messages directed at them is 'out of control', 65 per cent believe they are constantly bombarded with too much advertising and 60 per cent think advertising is 'much more negative' than it was a few years ago. The survey was conducted by Yankelovich Partners for the American Association of Advertising Agencies and echoes similar work in Australia. The upshot is advertisers need to develop the capacity to talk WITH their targets not AT them, to be part of their lives not an interruption to them. Effective public relations has been achieving this for years so if PR is not already a significant element of your marketing or communication plan, perhaps it should be. Source – AFR April 19, 2004
2. A quote we like “Marketing should drive an organisation as cash or shareholder value depends on it.” Source – Graeme Chipp at the Australian Institute of Company Directors marketing forum April 15, 2004
3. Introducing M Power speaker Alan Murphy Continuing the series of profiles introducing speakers represented by M Power Speakers. Whether your function is in need of an MC, a facilitator, or a keynote speaker, Alan Murphy can tailor his entertaining content to make your function an event. He is an icon in his local community of Moonee Valley and is fast approaching writing his 300th column, Murphy’s Lore, a punchy opinion piece on key local issues, in the Fairfax publication the Community News. An ‘Essendon boy’ through and through, Alan has given his football team, The Bombers, 22 years of service, including 13 years on the board; and nine years as marketing manager during the 1990s when his innovative marketing concepts helped Essendon Football Club beat the membership numbers of rivals Collingwood and Carlton. When the Melbourne Moomba Festival was one of the biggest things happening in this city Alan was in charge as CEO for seven years. He has also been the CEO of Kidsafe. Alan contributes further to his community as an active member of the Rotary Club of Essendon where he was President in 2000 – 2001. He represents Rotary on the Board of Management of the Essendon Traffic School and tirelessly works on the annual Spirit of Moonee Valley Awards, having compered all four award presentation ceremonies since the project was launched in 2000. He is also a life member of Rostrum and the Jaycees. His experience of more than 30 years as a personal development trainer specialising in public speaking, business writing, day-to-day management and customer service has provided him with a strong business background that will add value to any function.
4. Respect your audience – tips on speaking in public
There is nothing more uncomfortable than being in an audience and enduring the embarrassing titters of someone charged with the responsibility of ‘saying a few words’ and clearly not being up to it. The number one rule of speaking in public – which is all the scarier-sounding public speaking is – is respect your audience. Nobody wants to have their time wasted having to listen to someone who has failed to think about what they want to say and as a result of that has not prepared. Everybody can spend their time more fruitfully than listening to that. Most audiences will have modest expectations, so they will be easy to win over if you appear naturally nervous but have obviously prepared. But they can be ruthless to those showing them no respect by not bothering to prepare. Preparation means thinking about who you are representing, who will be in the audience, where the event is being held, the relative formality of the event, how big the space is, how big the audience is, how long you should talk for, how you will be introduced, how the sound system works, who can help if it doesn’t. If you have to speak in public and know you need help, get help. (M Power can assist you) If you know you just need to prepare and rehearse………..do it. Your audience deserves it and so do you. 5. Gratuitous plug for M Power m news, the monthly electronic newsletter you are reading, is an integral element of our ongoing communication program. We believe that print communication is powerful and has its place, but also that when used appropriately, electronic communication can deliver ease of readership, punchy presentation, regular delivery and high impact at low cost. M Power can assist you to design, write, produce and distribute an electronic newsletter. Please contact us to discuss.
6. This month's book review
Right and wrong, how to decide for yourself by Hugh Mackay, Hodder, 2004 There is nothing objective about my account of this book – I am a card-carrying fan of Hugh Mackay and he didn’t disappoint. This book is about morality, essentially, and it fits within the subject range of m-news because of the contribution it makes to individual effectiveness. It doesn’t preach or even suggest rules. Its value is in its ability to make the reader think, reflect and challenge themselves. It deals with business ethics, lying, war, relationships and every moral challenge we face. It is empowering reading. * * * * *M Power’s electronic distribution list is compiled with the express or inferred consent of those on the list. Should you not wish to receive this email communication from us, please unsubscribe below. © M Power CCT Pty Ltd 2004 |
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