Issue 54 - January 2007The M Powerer comes to you each month from M Power. Its 'fast four' format makes The M Powerer a purposefully quick read with a mix of quotes, tips, reviews, news and views on areas we work in, including - communication
- public relations
- empowerment
- individual effectiveness
- organisational productivity
- life balance
- customer service.
Karen Morath
Managing Director
M Power
karen@mpowercct.com
The ‘fast four’ for January are
1. JFK
2. A quote we like
3. Tips for reputation building
4. This month’s book review
1. JFK John F Kennedy was president of America
for only 1,000 days, roughly three years. Starting right now at the beginning of this year, what can you achieve in only three? 2. A quote we like “True professionalism is the courage to care about your people, your clients and your career.” Source - David Maister
3. Tips for reputation buildingIt is impossible for an individual or an organisation to benefit from an accurate and positive reputation without seeking first to build one. The key steps are to plan a series of proactive communications, involving explaining who you are, what you stand for and why, and then continue to contribute to the public discourse at every opportunity.
Most clients that we work for come to us saying that their competitors are higher profile or better understood than they are. The reason – almost always – is that they are seeking a profile and the people talking to us, up until that point, had not been. It is one thing to do good things but quite another to tell people about them.
4. This month’s book review
1001 books you must read before you die, edited by Peter Boxall, ABC Books, 2006 Picking this book up from my shelf to write this was risky. Ididn’t really have the time to get lost in its 960 pages, as I always do. But I did and it was the usual pleasure. My book neurosis stretches to concerning myself with how I will in fact read everything I want to and should before I die, when of course I have no idea when that willbe. This book helps at least to identify the must-reads-before-I-die that saves me the lost time of reading less worthy tomes. It is well categorised, making it easy to exclude least favourite sections, in my case ‘pre-1700’.
I would need to live forever if I am going to read those too. This book would make a great reference for planning a 2007 reading list. To buy 1001 books you must read before you die at Amazon click here.
Gratuitous plug Last month M Power -
- finished, after several years of slaving, writing a book about public relations in Australia (for publication in 2007 - trust us, we'll keep you posted!)
- devised a strategy to give an online magazine a national media profile
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advised a committee on the publication of an income-generating marketing brochure
- produced a number of e-newsletters
- contributed articles and book reviews for publication on various web platforms
- sold a consumer product into major retail outlets
- expanded and upgraded a retail website
- co-ordinated an online advertising campaign
- completed several major writing assignments
- identified and briefed an off-shore packaging manufacturer for a retail product.
How could we work to empower you or your organisation?
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