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Issue 67 - February 2008
The fast four for February are
Why do customers leave?
Take a look at the following list and the percentage of people who left for each reason. • 3% move away
• 5% develop other friendships
• 9% for competitive reasons
• 14% are dissatisfied with the product or service
• 68% because of an attitude of indifference by the owner, manager, or some employee.
Source – ‘Keep Those Customers!’ by David Reed, Ziglar Newsletter, January 29, 2008.
A quote we like
"We are born to communicate, to join, to connect and to share. When we deny those natural impulses, we diminish ourselves. '
Source - Hugh Mackay in Advance Australia...Where?, Hachette Australia, 2007
Gratuitous plug
Karen Morath is taking on a very limited number of executive/entrepreneurial coaching clients. She only has time for four clients per week. If you or someone you know would benefit from one-off or regular goal-based coaching, click here to contact Karen directly. Sessions can be conducted by telephone or in person depending on geography.
This month's book review
The Dip by Seth Godin, Piatkus Books, UK, 2007 $17.95
I'm a Seth fan but you don't need to be to find this tiny little book (80 pages) just the foot in the behind that most of us need.
He is disarmingly and annoyingly correct in his discussions about what our internal motivations are, why we stick with things and why we give in and up.
We can hold what we think are defendable ideas about our strategies and tactics and he deals swiftly with them all.
If you have a dilemma, are in a rut or are just feeling reflective, there is something in these pages that could help. It might hurt though. Seth packs a punch in this one.
Last month M Power -
• Conducted communication training • Wrote articles, web copy, blog copy and newsletters for us and clients here and overseas
• Planned public relations and marketing communication strategy for client organisations
• Wrote media announcements for various clients
• Started the publicity and promotion for Karen Morath’s new book ‘Palm Trees and Margaritas. Finding Your Oasis in a Busy World’ that was published by Avant Press in December. Click here to buy your copy. Only $20.00 including postage.
Contact us to see how we could work to empower you or your organisation.
The M Powerer comes to you each month from M Power.
Its 'fast four' format makes The M Powerer a
purposefully quick read with a mix of quotes, tips, reviews, news and views on
areas we work in, including
- communication
- public relations
- empowerment
- individual effectiveness
- organisational productivity
- life balance
- customer service.
Karen Morath
Managing Director
M Power
karen@mpowercct.com
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