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Issue 64 - November, 2007
The M Powerer comes to you each month from M Power.
Its 'fast four' format makes The M Powerer a
purposefully quick read with a mix of quotes, tips, reviews, news and views on
areas we work in, including
- communication
- public relations
- empowerment
- individual effectiveness
- organisational productivity
- life balance
- customer service.
Karen Morath
Managing Director
M Power
karen@mpowercct.com
The fast four for November are
Branding insights
Branding expert Laura Ries doesn’t think consumers care about brands. Who would ever have thought? She believes consumers only love the ideas, concepts and categories that brands represent in our minds.
She says we love upmarket vodka as a category not the brand Grey Goose. We loved 'desktop computers sold direct' so Dell soared. Now we don't and it doesn't. We do still want 'cheap chic' so Target is relevant and we don't care if our beverage is branded 'Red Bull' when what we want is an energy drink.
If she's right, this must change the way we market and communicate.
Source - 'Consumers don't love brands', the origin of brands blog by Laura Ries
A quote we like
“Adopt as your fundamental creed that you will equip yourself for life, not solely for your own benefit but for the benefit of the whole community.” Source - Sir John Monash
Gratuitous plug
Is 2008 the year you and your organisation are going to get the recognition in the marketplace you deserve? Now is the ideal time to plan next year's public relations program.
Click here to contact M Power to arrange a discussion about how to get started.
This month's book review
Good to Great by Jim Collins Random House 2001
This book has been around for a few years and me only reading it now reminds me of the struggle I feel to read everything I want to. There are so many new books published every month, each an obstacle to reading decades of classics. Tragically enough, I actually stress about this.
So, here's a tip. This one is a must read. You could read dozens of ordinaries to uncover a book this good. It focuses on what defines greatness in terms of public companies, but there is no doubt that the insights are applicable to not just all organisations but also there is much to learn for individuals as well. What makes a great leader? This book reveals surprise findings. What makes a great company? Definitive answers are here for the reading.
Last month M Power -
- provided speakers and presenters for a variety of functions
- wrote for some leading blogs and magazines
- wrote and published newsletters
- provided public relations advice to clients
- devised a series of training programs
- conducted various speaking engagements
- developed a public relations plan for a new client.
Contact us to see how we could work to empower you or your organisation.
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