Issue 51 - October 2006The M Powerer comes to you each month from M Power. Its 'fast four' format makes The M Powerer a purposefully quick read with a mix of quotes, tips, reviews, news and views on areas we work in, including - communication
- public relations
- empowerment
- individual effectiveness
- organisational productivity
- life balance
- customer service.
Karen Morath
Managing Director
M Power
karen@mpowercct.com 
The ‘fast four’ for October are
1. Good speakers
2. A quote we like
3. Don't ignore the blogosphere
4. This month’s book review
1. Good speakers People rate good speakers as better than ordinary speakers in several important ways
- more intelligent
- more attractive/better looking (irrespective of other indications of visual appeal)
- better candidates for leadership.
Source - Strategic Public Relations, a practical guide to success by Kim Harrison, Vineyard Publishing 2001
2. A quote we like “It isn't your position that makes you happy or unhappy, it is your disposition.” Source - Croft Pentz
3. Don't ignore the blogosphere
Organisations wanting to get their messages out into the world can no longer afford to dismiss blogs as simply 'emerging media'. There are an estimated 34 million blogs in the world and the blogosphere is now a target for PR professionals, particularly those with global agendas, just as the traditional media has always been. It is about acknowledging that opinion isn't just formed from the top down.
Organisations need to track what is being said about them. Bloggers may be employees airing their experiences with internal matters, consumers with blogs and the capacity to complain about products and corporate behaviour to perhaps thousands of other bloggers or very organised NGOs may be influencing public opinion by sharing their views on labour practices or environmental concerns. Ignore at peril. Source - The New York Sun, July 18, 2006
4. This month’s book review
Fat, Forty and Fired by Nigel Marsh, Random House 2005 This certainly isn't the first book of its type (What Matters by Daniel Petre is an obvious and excellent forerunner) but advertising executive Nigel Marsh's account of the circumstances so pithily described by the title are both really funny and really insightful. Looking for the meaning of life through the eyes of someone spectacularly unqualified (he admits it it's ok) to explain it? Here's your book. I found it hard to put down so clear your schedule or save it for the beach. It would be a great holiday read.
To buy Fat, Forty and Fired from Amazon click here.![]()
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